Good-to-Great Matrix

Taking Your Idea from Good to Great

Here’s a Good-to-Great matrix I’ve developed as a thinking exercise when I’m considering an idea. It’s not meant to be a checklist nor is it exhaustive by any means. It’s simply a place to begin from which my discovery can take me down many paths. Food for thought. A tool to begin a conversation with my peers, potential supporters, experts, and investors. It’s something I return to frequently through iterations and pivots.